Finally understand how AI can help your business.

Most AI advice is hype. I sit with your team for two weeks, learn how you actually work, and tell you exactly where AI helps — and where it doesn’t. Then I build the part that’s worth building. Four to twelve weeks. Your team owns it the day I’m done.

Free 30 min. No deck. No follow-up if it’s not a fit.
Why now

If you don’t use AI, you’ll lose to whoever does.

You’ve been looking for someone who’ll sit with your team, learn how your business actually runs, and tell you straight where AI fits — no deck, no buzzwords, no $400k SaaS quote.

Your competitors are already moving. The operators figuring out AI now are the ones with the price advantage in two years. The rest spend a decade catching up.

That’s what this is.

Where the market is
1/ 10

mid-market businesses has actually shipped AI into production. The other nine are still pitching it in slide decks.

shipped AIstill figuring it out

source: McKinsey + Deloitte 2024 State of AI · figures approximate

Hiring an agency

most of the market
  • 12-month retainer locked in
  • Hourly billing, surprise overages
  • Off-the-shelf SaaS that fits half-right
  • Account manager between you and the engineer
  • Deck, dashboard, recommendations
  • Vendor lock for extensions
Two paths
vs.

same problem,
two ways to solve it

This

what you actually want
  • Project-priced, 4–12 weeks, no lock-in
  • Fixed fee, scoped after the diagnostic
  • Custom-built to your actual workflow
  • Direct Slack with the person doing the work
  • Working software in your team's hands
  • Docs, tests, deploy access — your team owns it
Where AI helps

Where AI actually helps.

Three patterns. Every mid-market business has at least one. Walk the room — one of them will land.

start with the room, not the AI

Repetitive judgment

Your team scores, grades, or classifies the same kind of thing fifty times a day. AI handles eighty percent of it. Your team reviews the edge cases. Three days of work becomes twenty minutes.

shipped: property risk grading, commercial insurance

Inbound chaos

Emails, forms, PDFs, phone notes — hitting your team unstructured every day. AI reads, extracts, routes. Your team only sees what actually needs a human.

shipping now: ops queue across three internal systems

Buried knowledge

Your team keeps asking the same questions. The answers are in docs, Slack, old emails, somebody's head. AI gives them a search box that actually finds the answer.

scoping: field-service operator, summer 2026

What I won’t build

Anything AI isn’t ready for.

Sales calls. Hiring. The judgment calls your team earned their job making. If a vendor pitches you AI for those, walk — it’s a demo, not a product.

60-second scope

Find your pattern.

Three questions. One honest answer at the end — whether that’s a yes, a no, or something in between.

01Team
02Pattern
03Timing

How big is your team?

By the numbers

Operating principles, not vanity metrics.

four numbers worth knowing →

17
Years old. Yes really.
writing code since 9
4–12wks
Kickoff to shipped.
scoped before we start
1
Operator at a time. Embedded.
not split across 5 clients
30days
Free cleanup after handoff.
no new SOW
How this goes

Four steps.

scoping to handoff

  1. Scoping call

    Free · 30 min

    Tell me what your team is trying to do that they can't do yet. I tell you whether I can help and what it'd take.

  2. Diagnostic

    ~2 weeks · Fixed fee

    I sit with your team for two weeks, learn how you actually work, and deliver a scoped plan any engineer could pick up.

  3. Build

    4–12 weeks · Project-priced

    Embedded with your team. Weekly demos, shared doc, working software shipped at the end of every sprint.

  4. Handoff

    30 days · Included

    Deploy access, written runbook. Your team owns it after that.

Honest filter

Is this actually for you?

The 30-min call is free, but I’d rather we both save the time if it’s not a fit. Here’s how to know.

Book the call if

  • You have a workflow your team hates and can name in one sentence
  • Your team has 5+ people doing similar repetitive work every day
  • Your ops lead can spend two weeks with me on the diagnostic
  • You've sat through enough AI vendor demos to last a lifetime
  • You'd rather own a custom system than rent another SaaS forever

Don’t book if

  • You need a working result in two weeks (the diagnostic alone is two weeks)
  • Nobody on your team can walk me through how the work actually happens
  • You're shopping for the cheapest possible option
  • You want a vendor who'll keep selling you forever (this engagement ends)
  • You want AI for sales calls, hiring, or strategy (I won't build that)

not sure which list you’re on? that’s exactly what the call is for.

Photo — placeholder
cole, arlington tx
Who you’re hiring

Cole Thompson. 17. DFW.

Started GritGrowth in 2024 as a customer-acquisition shop for local service businesses. Built the AI tooling my own agency needed — outbound research agents, a custom CRM, the automation that lets a one-person team run like a five-person one. Operators started asking if I could build the same thing for them. That’s how this practice exists.

Writing code since I was nine. Building with LLMs since 2023. The age comes up. It stops mattering about four minutes into the first call.

The deal

If it doesn’t work, you don’t pay for it.

Not because consulting is risky. Because the work either ships or it doesn’t, and the cost of getting that wrong shouldn’t land on you.

signed, in writing, before the first day

The diagnostic delivers, or you don't pay for it.

Two weeks, fixed fee. You walk away with a scoped plan any engineer could pick up. If what I deliver isn't that, you don't pay.

The build ships on the date we agreed on.

If I miss the timeline we set together, the overage is on me. Not on your budget. Not on your roadmap.

30 days of cleanup, included.

If the system breaks in the first 30 days after handoff, I fix it on the clock that's already paid for. No new SOW.

Ready to build?

Bring me the problem your team has been working around.

15-minute scoping call. No deck, no commitment, no sales follow-up. If it’s not a fit I’ll tell you on the call.

P.S.

If you’ve read this far you already know whether this is the right fit. Just email me. The form, the deck, the discovery call — that’s for the people who haven’t made up their mind.

— cole
Office
Arlington, TX · DFW
Availability
Booking Summer 2026
Response time
Within 24 hours